Ashish S

Product Designer

Bengalaru, KA

Experience

Product Designer - Amber

Apr 2023 - Present, Pune

Amber is a student accommodation booking platform that serves over 2 million students worldwide. I’m currently spearheading the design of two Modules at Amber :-


Internal CRM Dashboard: Enhancing the user experience of the internal CRM dashboard, improving workflows and streamlining processes for the sales and supply team.

Amber Connect (Property Management System SaaS Tool): Optimized user flows, interfaces, and interactions for property managers and landlords, resulting in a more efficient and user-friendly property management experience.

UI/UX Designer - ffreedom App

Jan 2023 - Apr 2023, Bengaluru

ffreedom app is India's No.1 Livelihood App, offering courses in farming, business, and personal finance. A platform that connects learners with expert and successful mentors.


Website Revamp : Worked on Revamping the website utilizing Google's material design techniques to boost customer engagement and increase sales conversions.

Design System : Created a design system with customizable elements from scratch for the website, resulting in improved user experience and decreased development time.

Designed high-fidelity interactive prototypes, leveraging information architecture and user flows to ensure seamless website interactions.

UX Design Intern - KEKA HR

Oct 2022 - Jan 2023, Hyderabad

Worked in the KEKA Biz module at KEKA , a crucial component of the B2B SaaS HRMS product that secured a record-breaking Series-A funding of $57 million in 2022.


Re-structuring Invoicing methods : Partnered with the CEO and Product team to apply Lean UX principles and create a seamless invoicing structure, resulting in adoption by more than 3,000 Keka customers worldwide.

Dashboard Revamp : I improved the CRM Dashboard interfaces and automated workflows. I also streamlined enquiry collection and customer onboarding processes. Additionally, I added multi-currency features to simplify billing accounts management for global clients. These efforts helped launch KEKA successfully in the US/UK markets.

Research : Conducted research to identify different filter and sort components used across the platform and proposed a standardized pattern to be added into the Design system.

UI/UX designer Intern - Metafic

Sep 2022 - Oct 2022, Bengaluru

Crafted wireframes and created a dashboard for parking management system.

Designed a project on creating an interactive UI for online trip itinerary planning app, saving customers a lot of time while planning their trip

Product designer (Founding Member) - Stylerobe Outfits Pvt Ltd

Jun 2020 - Aug 2022, Bengaluru

Stylerobe Outfits Pvt Ltd is a fashion tech startup that was funded by NIFT ( National institute of Fashion technology) and was incubated under Atal Incubation Center.


Conducted & Led user research, branding, user flows, UX writing, visual design, wireframing, prototyping, information architecture, and usability testing.

Collaborated closely with designers, developers, and product owners to create seamless and intuitive experiences. resulting in a 30% increase in productivity.

Created supporting artifacts such as presentations, style guides, and graphic & marketing assets.

Education

Dayananda Sagar College of Engg

B.E in Electronics & Telecommunication

2018-2022

SBM Jain College

PCME

2016-2018

Design Skills

Product design

UX Design

Accessible Design

UI Design

Visual Design

Motion Design

Design System

Prototyping

Wireframing

User Research

Design Thinking

3D design

SaSS

B2B

B2C

Product SkilLS

Problem Solving

Innovation

Strategic Product Thinking

Agile

Product Management

Empathy

Toolkit

Figma

Sketch

Framer

Adobe photoshop

Adobe XD

Adobe Illustrator

Blender

HTML

CSS

FigJam

Moenagage

Jira

Hotjar

Google Analytics

Amplitude